Augmented Reality can play and important role in retail as well. We predict that this will be one the key drivers for growth in retail for the future. Connecting e-commerce and physical stores and combining it with the fun and entertainment of AR and you get a recipe for succes. Get the excitement of a flagship store in every shopping street or shop!
Retail case Beethovenstraat Amsterdam:
AR4REAL is together with University of Amsterdam partner of the Shopping Street innovation Lab in which new retail technologies are being tested. During the busy December month AR4REAL organized a “Santa Treasure Hunt” in the Beethovenstraat. 5 Santa’s were hidden in the street and once all 5 were found you could choose a price with the voucher in one of the participating shops.
Augmented Product Promotions
Augmented Product Promotions can be activated during campaigns, fairs and events. The more time users spend in AR, called “dwell time”, the more time they spend with the brand and increasing their engagement. During the AR animations imagine users spending minutes exclusively with your brand, this is very very valuable!
Case motorcycle brand: from show to online with AR.
Show visitors would get a small printed card as marker to take the “highlight show bike” home in AR. Including “Engine Start” and button to see the video.
More Augmented Product promotions: click here
Case: loyalty program for super market chain: object based AR
Here we developed a concept as part of a loyalty program for a large supermarket chain in Eastern Europe. When parents bought groceries, their kids would get flow packs with collectables. These collectables could be activated with different kind of AR animations and minigames. The more parents would buy, the more collectables the kids could save, the more AR content they could unlock.
GPS Based Augmented Reality
Recently we have developed a new product that is very useful in outdoor situations. If you want to explain or share information on specific spot: unlock the past or even the future. The App delivers Augmented Reality animations based on GPS locations.
See for more information here: GPS location based AR
Talking to clients we many times hear: ” oh yes, AR …. we should do something with that !” followed by: ” what can we do with AR?” This is very common for new technologies!
Find out more about our consultancy here: Consultancy